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Website & visibility

A website that sells your tours and is easy to find

Publish a booking website for your tours on your own domain, pick one of 12 themes, and let Odybook handle the technical side of search: structured data, a sitemap, canonical URLs and five languages.

Your website is where direct bookings start. Odybook builds it from the tours you already manage, keeps it in sync with your availability, and takes care of the search basics most small operators never have time for. You focus on what search engines and travellers value most: clear, specific descriptions of your tours.

Homepage of a tour operator website built with the Heritage themeTour page of a tour operator website built with the Essentiel theme

Your booking website, ready in minutes

Choose one of 12 storefront themes, add your logo, colours, photos and story, and your website is ready. Each tour gets its own page with photos, highlights, what is included, the meeting point and a booking form connected to your live availability.

Every plan includes a hosted website. Team and Agency include a custom domain such as www.yourtours.com, and on Solo you can add one for €49 per year. A journal lets you publish articles about your city, your tours and your tips, which gives search engines and travellers more reasons to visit.

  • 12 storefront themes
  • Tour pages connected to live availability
  • Custom domain on Team and Agency, €49 per year on Solo
  • Journal for articles and travel tips

Five languages for international guests

Your website interface, the booking checkout and the guest emails are available in English, French, Spanish, German and Italian. The storefront follows the visitor's browser language, and guests receive their emails in the language they booked in.

You can translate your website text, such as your homepage and about page, into French, Spanish, German and Italian from your dashboard. Tour titles and descriptions are shown as you write them, so write them in the language most of your guests read.

  • Website, checkout and guest emails in 5 languages
  • Automatic language from the visitor's browser
  • Translations for your website text

Google Things to Do

Google Things to Do shows tours and activities with booking links directly in Google Search and Maps. Odybook is building its connection to it. You can already approve tours for the Odybook feed from your dashboard: each approved tour needs a Google place or a verified address, an image, a fixed price and availability in the next 120 days.

Approved tours carry their current price, availability and a direct booking link, which points to your own website when you use a custom domain. Whether and when tours appear on Google depends on Google's review of the connection and of each listing.

  • Per-tour approval with clear requirements
  • Booking links to your own domain when you have one
  • Edited tours leave the feed until you approve them again

Discovery beyond your website

Tours that meet Odybook's publication checks can also appear on the Odybook explore page. When a tour has its own page on your verified website, Odybook points search engines to your page, so the marketplace never competes with your own site.

Travellers increasingly ask AI assistants to plan their trips. Your storefront serves machine-readable summaries such as llms.txt and Markdown versions of its pages, and if you opt in, AI agents can search your tours through Odybook's MCP server.

  • Listing on the Odybook explore page for tours that pass its checks
  • Your own website stays the canonical page for your tours
  • llms.txt and Markdown pages for AI assistants
  • Opt-in tour search for AI agents through MCP

Frequently asked questions

Will my tours rank on the first page of Google?

No software can promise that. Odybook gives you a website with clean structured data, a sitemap and canonical URLs, plus AI help to write specific descriptions and articles. Rankings then depend on your content, your reviews and links from other sites.

Can I use my own domain name?

Yes. A custom domain is included on Team and Agency, and on Solo it is available for €49 per year.

Are my tours listed on Google Things to Do?

Odybook is building its Google Things to Do connection, and you can already approve tours for the feed. Publication on Google depends on Google's review, so we cannot promise a date.

Does the marketplace compete with my website in search?

No. When your tour has a page on your verified website, the Odybook explore page tells search engines that your page is the original, and its own copy stays out of Odybook's sitemap.

Try Odybook with your own tours

Start a 14-day free trial. No card needed to start.